While content marketing, social media posting, and PPC are effective methods to boost web rankings, mentioned below are five unique attorney web marketing strategies that will differentiate budding lawyers from the rest. Google AdWords Optimization Running paid Google AdWords ad campaigns is an excellent way to get website visitors when you’ve just stepped into the industry. The method involves writing ad copies with relevant keywords targeting local clients. These ad copies are rotated on Google pages to ensure that your website gets maximum exposure. You’ve to pay whenever someone clicks on your ad. However, make sure that you hire an expert to ensure regular monitoring and proper research, or you’ll end up paying for clicks that won’t translate into more[…]

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