The advent and growth of social media has had a deep impact on the way of advertising that businesses have followed. Companies have realized that the social media platforms, like Facebook, Twitter, and others have become better option for advertising. Social media platforms are not just advertising platforms but also they have been instrumental in brand building and audience engagement.
Twitter has been one of the most followed social media platforms for some time now. It has been one of the most influential marketing channels for driving traffic and generating leads. A study suggests that 42 percent of users on twitter follow brands and businesses, which means if you haven’t had Twitter in your social media strategy, now is the time to rethink and include it in your strategy for good.
Still confused about how can you leverage Twitter for your social media campaigns? Here are some points that can help you setup your own Twitter account to fulfill your social media strategy.
Set up a Twitter account
The first step is to create a Twitter account for your business. You must make sure your profile has all the correct information about your business and the bio provides insights about what your business is all about. After successfully setting up a twitter account you need to sign in to Twitter Advertising, which is specifically designed for businesses to engage in marketing and advertising.
Signing in to Twitter Advertising will lead you to a start page, where you can find the descriptions of the type of advertising accounts available for you. Read those descriptions and proceed with the type of advertising you need.
Choose whether you need promoted tweets or you need promoted accounts
While setting up your advertising account, you will be prompted to choose to go for either promoted tweets or promoted accounts. This could be a little tricky and you must be clear about what you want your advertising in Twitter be like. If you’re looking to grow audience then promoted account is a good choice. But, if you’re looking to generate leads, you can choose promoted tweets.
Set the target criteria
The next step in setting up your campaign is to determining your targeting criteria. You must be very clear about your target audience and setting up target criteria will help you generate qualified leads. With the targeting option you can add interest categories and can also target keywords which will allow you to reach a huge audience base.
Apart from targeting certain keywords and interests, you also have the option of choosing your target audience by location, gender, and device.
Create tweets and promotions
After determining the strategy and structure of your Twitter campaign, go ahead and create promotional tweets supporting your business. Share those tweets to the target audience with suitable keywords and relevant information.
There you have it your Twitter Advertising profile is ready and working.