While content marketing, social media posting, and PPC are effective methods to boost web rankings, mentioned below are five unique attorney web marketing strategies that will differentiate budding lawyers from the rest.
- Google AdWords Optimization
Running paid Google AdWords ad campaigns is an excellent way to get website visitors when you’ve just stepped into the industry. The method involves writing ad copies with relevant keywords targeting local clients. These ad copies are rotated on Google pages to ensure that your website gets maximum exposure. You’ve to pay whenever someone clicks on your ad. However, make sure that you hire an expert to ensure regular monitoring and proper research, or you’ll end up paying for clicks that won’t translate into more profits.
- Retargeting Scripts
Including retargeting scripts on your site helps you track visitors that visit your site often. Once they leave your page and visit another website, they’ll see your banner ads there. It will help you promote latest offers to your potential customers.
- Mail Marketing
Mail marketing is yet another way to build a good connection with the potential audience. By paying just a low amount for monthly newsletters, you can bag potential cases. Don’t forget to include relevant causes in your mail campaigns. For instance, if you deal in bankruptcy cases, make sure that you send out tips to avoid business mistakes that result in loss of funds. This way, the clients will know who to reach when they end up in tight situations.
- Conduct Webinars
Business law, property laws, intellectual property rights, etc. are some verticals where you can organize webinars. These free e-seminars will showcase your talents and inform the audience about your areas of expertise.
- Publish an eBook
Displaying all your knowledge in articles and blog posts is difficult. Publishing an eBook on Kindle is the best way to attract target audience and generate positive reviews for your legal talents. You can share common mistakes, problems, and solutions that may affect people in their everyday lives.
By adopting these unique strategies, you can quickly promote your rankings. Hire a reputed firm specializing in attorney web marketing to try out more ways to connect with your audience!